Neetu Bisht is a prominent Indian social media influencer, YouTuber, and content creator who has captured the hearts of millions through her entertaining vlogs, fashion content, and authentic storytelling. With over 37 million YouTube subscribers and 4.6 million Instagram followers, she stands as one of India’s most successful digital creators.
Born on December 16, 1997, in Uttarakhand, this 28-year-old influencer has transformed her passion for content creation into a thriving career, inspiring countless young Indians to pursue their dreams in the digital space.
Table of Contents
Quick Facts About Neetu Bisht
| Personal Details | Information |
|---|---|
| Full Name | Neetu Bisht |
| Date of Birth | December 16, 1997 |
| Age | 28 Years (as of 2025) |
| Birthplace | Almora, Uttarakhand, India |
| Current Residence | Mumbai, Maharashtra, India |
| Nationality | Indian |
| Religion | Hinduism |
| Zodiac Sign | Sagittarius |
| Profession | YouTuber, Instagram Influencer, Model, Content Creator |
| Known For | Fashion Vlogs, Travel Content, Nanand-Bhabhi Shorts |
| Marital Status | Married |
| Husband | Lakhan Arjun Rawat |
| Marriage Date | February 27, 2023 |
| Net Worth | ₹8-12 Crore (approx) |
| Monthly Income | ₹5-7 Lakh |
| Height | 5 feet 4 inches (163 cm) |
| Weight | 55 kg |
| YouTube Subscribers | 37.4 Million+ |
| Instagram Followers | 4.6 Million+ |
Who is Neetu Bisht?
Neetu Bisht is an Indian social media personality who rose to fame through her engaging content on platforms like TikTok, Instagram, and YouTube. She is widely recognized as a fashion blogger, lifestyle vlogger, and digital content creator who specializes in travel vlogs, daily lifestyle content, and collaborative videos with her husband Lakhan Arjun Rawat and family members.
What sets Neetu apart from other influencers is her authentic approach to content creation. She doesn’t just showcase glamorous moments but shares real-life struggles, family bonds, and genuine emotions that resonate deeply with her audience. Her journey from a middle-class family in Uttarakhand to becoming one of India’s top content creators is nothing short of inspirational.
The Rise of a Digital Star
Neetu’s content primarily revolves around fashion hauls, makeup tutorials, travel diaries, couple vlogs, and the immensely popular “Nanand-Bhabhi” comedy shorts featuring her sister-in-law. Her channel “Neetu Bisht” on YouTube has amassed over 35 billion views, making her one of the most-watched Indian female YouTubers.
Unlike many influencers who maintain a perfect online persona, Neetu connects with her audience through vulnerability and honesty. She openly discusses her struggles, including losing her father at a young age and supporting her family through difficult times. This authenticity has earned her a loyal fanbase that extends beyond just entertainment seekers.
Early Life and Childhood
Neetu Bisht was born on December 16, 1997, in Almora, a picturesque hill town in Uttarakhand, India. She spent her formative years in the serene mountains of Uttarakhand before her family relocated to New Delhi for better educational and career opportunities. Growing up in a traditional Hindu family, Neetu was the eldest of three daughters, which meant she often had to take on responsibilities beyond her years.
A Childhood Marked by Tragedy
The most defining moment of Neetu’s early life came in 2009 when tragedy struck her family. At just 11 years old, she lost her father, Pratap Singh Bisht, who passed away due to a brain hemorrhage. This devastating loss transformed Neetu’s childhood overnight. As the eldest daughter, she had to step up and support her mother, Mohini Bisht, who was left to raise three young daughters alone.
The financial and emotional burden on the family was immense. Neetu’s mother worked tirelessly to provide for the family, often taking on multiple responsibilities. These challenging years taught Neetu the value of resilience, hard work, and family bonds. Rather than letting circumstances defeat her, young Neetu developed a strong determination to succeed and provide for her family.
Growing Up in Delhi
After moving to Delhi, Neetu attended Dr. Rajendra Prasad Sarvodaya Vidhyalaya, where she completed her primary and secondary education. Despite the financial constraints, her mother ensured that all three daughters received quality education. Neetu was an active student who participated in cultural activities and showed early signs of creativity and performance skills.
During her school years, Neetu developed a keen interest in fashion, makeup, and modeling. She would often experiment with different looks, watch fashion videos online, and dream of one day becoming a model or actress. However, the practical realities of her family’s financial situation meant that these dreams had to wait while she focused on education and finding stable income sources.
Educational Background
Neetu Bisht completed her schooling at Dr. Rajendra Prasad Sarvodaya School (also referred to as Dr. Rajendra Prasad Sarvodaya Vidhyalaya) in New Delhi. She was a dedicated student who understood the importance of education, especially given her family’s circumstances.
After completing her secondary education, Neetu pursued higher studies at Delhi University, one of India’s most prestigious educational institutions. She successfully completed her graduation and went on to earn a post-graduate degree. While the specific field of her studies hasn’t been widely publicized, her educational background demonstrates her commitment to academic achievement alongside her creative pursuits.
Balancing Education and Aspirations
During her college years, Neetu began exploring social media as a creative outlet. The rise of platforms like TikTok and Instagram provided her with an opportunity to express herself creatively while continuing her education. She started creating lip-sync videos, fashion content, and short skits that gradually gained traction among young audiences.
What’s remarkable about Neetu’s journey is that she never let her growing social media presence distract her from completing her education. She managed to balance both worlds effectively, demonstrating maturity and foresight that would later prove invaluable in her career as a content creator.
Family Background and Personal Life
Parents and Upbringing
Neetu Bisht comes from a humble middle-class family rooted in the values of Uttarakhand’s hill culture. Her father, Pratap Singh Bisht, was a loving parent who worked hard to provide for his family. His untimely death in 2009 left a void that deeply affected the entire family. Despite the years that have passed, Neetu often speaks about her father with deep emotion and credits him for instilling strong values in her.
Her mother, Mohini Bisht, is the backbone of the family and Neetu’s greatest inspiration. After losing her husband, Mohini single-handedly raised three daughters, managing household responsibilities while also working to support the family financially. Her strength, resilience, and unconditional love shaped Neetu into the person she is today. Neetu frequently features her mother in her vlogs and openly expresses her gratitude and love for her sacrifices.
Sisters and Sibling Bond
Neetu has two younger sisters:
- Divya Bisht – Her middle sister who maintains a relatively private life
- Poonam Bisht – Her youngest sister who occasionally appears in Neetu’s content
The three sisters share a close bond forged through shared struggles and mutual support. Growing up without a father, they learned to rely on each other and their mother. This strong family connection is evident in Neetu’s content, where family values and relationships play a central role.
Marriage to Lakhan Arjun Rawat
One of the most significant chapters in Neetu Bisht’s personal life is her love story with Lakhan Arjun Rawat, a fellow content creator and former cricketer. Their relationship blossomed through their collaboration on social media content, and they quickly became one of the most beloved couples in the Indian influencer community.
The Love Story
Neetu and Lakhan met through the content creation community and began collaborating on TikTok videos. Their chemistry was undeniable, and what started as professional collaboration soon turned into romance. They began creating couple content that resonated with millions of followers who loved their playful banter, genuine affection, and relatable relationship dynamics.
On January 15, 2021, Lakhan proposed to Neetu in a romantic gesture that was shared with their millions of followers. The engagement announcement sent their fanbase into a frenzy, with congratulations pouring in from all over India.
The Grand Wedding
After two years of engagement, Neetu and Lakhan tied the knot on February 27, 2023, in a beautiful wedding ceremony that was extensively documented on their social media channels. The wedding festivities included traditional ceremonies like Mehendi, Haldi, and Sangeet, all of which were shared with their followers through vlogs and Instagram posts.
During the wedding celebrations, Neetu surprised her in-laws by gifting them a car, a gesture that went viral on social media. This act showcased not only her success but also her gratitude and respect for her new family. The wedding vlogs garnered millions of views, with fans celebrating the union of their favorite content creator couple.
In-Laws and Extended Family
After marriage, Neetu joined the Rawat family, which includes:
- Arjun Rawat – Father-in-law
- Poonam Rawat (Bhammu) – Mother-in-law (popularly known as Bhammu in their vlogs)
- Kirti Rawat – Sister-in-law
- Yash Rawat – Brother-in-law
Neetu’s relationship with her mother-in-law Bhammu became particularly popular on social media. Their comedic “Saas-Bahu” (mother-in-law and daughter-in-law) vlogs became viral hits, showcasing a progressive and loving relationship that challenged traditional stereotypes. However, this relationship later became the subject of controversy in 2024.
Career Journey: From TikTok to YouTube Stardom
The TikTok Beginning (2018)
Neetu Bisht’s journey into content creation began in 2018 when TikTok was taking India by storm. Like millions of other young Indians, she downloaded the app and started creating lip-sync videos, dance performances, and short comedy skits. Her natural screen presence, expressive face, and ability to connect with the camera quickly set her apart.
In the early days, Neetu experimented with various content formats:
- Lip-sync performances to popular Bollywood and Punjabi songs
- Transformation videos showcasing makeup skills
- Comedy sketches about daily life situations
- Romantic couple content with Lakhan
While TikTok gave her initial exposure and helped her build a following of several hundred thousand, the platform was banned in India in June 2020, forcing Neetu and millions of other creators to pivot their strategy.
Transition to Instagram and YouTube (2020-2021)
The ban on TikTok proved to be a blessing in disguise for Neetu. While many creators struggled with the transition, she quickly adapted to Instagram Reels and YouTube, platforms that offered more monetization opportunities and creative freedom.
Instagram Success
On Instagram, Neetu focused on:
- Fashion and lifestyle content – Outfit inspiration, makeup tutorials, fashion hauls
- Reels – Short, engaging videos that capitalized on trending audio and concepts
- Couple content – Romantic and funny videos with Lakhan that showcased their relationship
- Daily life glimpses – Stories and posts that gave followers a peek into her real life
Her authentic personality and consistent posting schedule helped her grow her Instagram following to 4.6 million, making her one of India’s top fashion and lifestyle influencers.
YouTube Breakthrough
YouTube became Neetu’s primary platform for long-form content. She launched her channel “Neetu Bisht” and began uploading:
- Travel vlogs – Documenting trips to exotic locations across India and abroad
- Daily vlogs – Behind-the-scenes glimpses into her life as an influencer
- Fashion and beauty content – Detailed tutorials, hauls, and styling tips
- Family content – Featuring her mother, sisters, and later her in-laws
- Special occasion videos – Festivals, birthdays, anniversaries, and celebrations
The Viral Formula: Nanand-Bhabhi Content
One of Neetu’s most successful content strategies has been the “Nanand-Bhabhi” comedy shorts featuring her sister-in-law. These videos depict humorous situations between sister-in-law and brother’s wife, a relationship dynamic that is deeply understood and appreciated in Indian culture.
The Nanand-Bhabhi shorts typically feature:
- Playful arguments and banter
- Pranks and reactions
- Lifestyle comparisons
- Daily life situations with comedic twists
These videos resonated with millions of Indian women who could relate to these family dynamics, propelling Neetu’s content to viral status repeatedly.
Collaborative Success: Lakhneet Vlogs
After marriage, Neetu and Lakhan created joint channels and content under the brand name “Lakhneet” (a combination of their names). Their couple vlogs became immensely popular, showcasing:
- Their romantic relationship
- Daily married life
- Travel adventures together
- Challenges and games
- Q&A sessions with fans
The authenticity of their relationship and their chemistry on camera made them one of India’s most beloved content creator couples, often compared to other famous YouTube couples.
Brand Collaborations and Commercial Success
Neetu’s growing influence caught the attention of major brands, leading to lucrative partnerships with:
- Bingo – Snack brand endorsement
- Amazon – E-commerce platform collaborations
- Pantaloons – Fashion retail brand
- Livpure – Home appliances
- Costa Coffee – Café chain partnership
- Multiple fashion and beauty brands
These brand deals not only increased her income but also established her credibility as a professional influencer capable of driving consumer behavior.
Music Video Appearances
Beyond social media, Neetu expanded into music videos, appearing in:
- “Badnami” – A popular Punjabi music video that showcased her acting skills
- Various other regional music video projects
These appearances helped her reach audiences beyond her existing follower base and established her as a multi-faceted entertainer.
The 2024 Family Controversy
In early 2024, Neetu Bisht and Lakhan Rawat became the center of a major controversy that shocked their millions of followers. The couple announced their separation from Lakhan’s parents, particularly his mother Bhammu, with whom Neetu had created years of popular content.
What Happened?
The exact details of the controversy remain somewhat unclear, as both parties have been relatively private about the specifics. However, from various vlogs and statements:
- Neetu and Lakhan decided to move out of their joint family home
- There were reported differences and disagreements between Neetu and her in-laws
- The previously loving “Saas-Bahu” dynamic that was showcased online appeared to have broken down
- Fans were divided, with some supporting Neetu and others sympathizing with the in-laws
Impact on Content
The controversy led to:
- Separation of content channels
- Neetu and Lakhan creating independent content without the in-laws
- A shift in the tone and nature of their vlogs
- Significant media attention and public speculation
How Neetu Handled It
Rather than engaging in public mudslinging, Neetu maintained dignity and focused on moving forward with her content and career. She addressed the situation briefly with her followers but chose not to dwell on negativity, demonstrating maturity and professionalism.
The controversy, while difficult, showcased Neetu’s resilience and ability to navigate personal challenges while maintaining her career and public image.
Net Worth and Income Sources
As of 2025, Neetu Bisht’s estimated net worth is between ₹8 crore to ₹12 crore (approximately $1-1.5 million USD). This impressive wealth has been accumulated through multiple income streams over the past 5-6 years of content creation.
Income Breakdown
1. YouTube Revenue
- With 37.4 million subscribers and over 35 billion views, YouTube is Neetu’s primary income source
- Estimated monthly earnings from YouTube: ₹15-25 lakh
- Annual YouTube income: ₹1.8-3 crore
2. Brand Sponsorships and Endorsements
- Major brand deals: ₹2-5 lakh per post on Instagram
- YouTube integrations: ₹5-10 lakh per video
- Annual brand income: ₹2-4 crore
3. Instagram Collaborations
- Sponsored posts and reels
- Estimated monthly earnings: ₹8-12 lakh
- Annual Instagram income: ₹1-1.5 crore
4. Affiliate Marketing
- Commission from product links shared on social media
- Estimated annual income: ₹20-40 lakh
5. Personal Appearances and Events
- Brand launches, events, and public appearances
- Per event fees: ₹1-3 lakh
- Annual income: ₹30-60 lakh
Monthly Income
Neetu’s combined monthly income from all sources is estimated at ₹5-7 lakh, making her one of the highest-earning female content creators in India.
Assets and Lifestyle
With her substantial income, Neetu has invested in:
- A luxury apartment in Mumbai
- High-end cars (she gifted a car to her in-laws during her wedding)
- Designer clothing and accessories
- Investments and savings for future security
Physical Appearance
Neetu Bisht is known for her charming personality and attractive appearance, which have contributed to her success as a fashion and lifestyle influencer.
Physical Statistics
- Height: 5 feet 4 inches (163 cm)
- Weight: 55 kg (121 lbs)
- Figure Measurements: 28-30-32
- Eye Color: Black
- Hair Color: Black (often experiments with different colors and styles)
- Body Type: Slim and fit
- Skin Tone: Fair to wheatish
Fashion and Style
Neetu is celebrated for her fashion sense, which includes:
- Indian Ethnic Wear: Sarees, salwar kameez, lehengas
- Western Fashion: Dresses, crop tops, jeans, athleisure
- Fusion Style: Indo-western combinations
- Makeup: Natural, dewy looks with occasional glamorous makeup for special occasions
She maintains her figure through a balanced lifestyle, though she doesn’t heavily promote fitness content. Her beauty lies in her authenticity and the confidence she exudes, rather than conforming to unrealistic beauty standards.
Social Media Presence and Statistics
YouTube Channel
Channel Name: Neetu Bisht
Subscribers: 37.4 Million+
Total Views: 35+ Billion
Average Views per Video: 2-10 Million
Upload Frequency: 3-5 videos per week
Content Type: Vlogs, Fashion, Lifestyle, Travel, Family
Neetu’s YouTube channel is her flagship platform where she shares detailed vlogs, fashion hauls, travel diaries, and family content. Her consistent upload schedule and engaging content have made her channel one of the fastest-growing in the Indian influencer space.
Handle: @iam_neetubisht_
Followers: 4.6 Million+
Average Engagement: 500K-1M likes per post
Content Type: Fashion, Lifestyle, Reels, Stories
On Instagram, Neetu shares daily updates, fashion inspiration, and behind-the-scenes glimpses of her life. Her Instagram Stories are particularly engaging, where she interacts with followers through Q&A sessions, polls, and personal updates.
Other Platforms
- Facebook: Active presence with lakhs of followers
- Twitter/X: Occasional updates
- TikTok: Was active until the 2020 ban
Achievements and Recognition
Subscriber Milestones
- 1 Million subscribers: 2020
- 10 Million subscribers: 2021
- 20 Million subscribers: 2022
- 30 Million subscribers: 2023
- 37 Million+ subscribers: 2025
Notable Achievements
- One of the fastest-growing female YouTubers in India
- Over 35 billion total YouTube views
- Successful brand ambassador for multiple major brands
- Featured in mainstream media and news outlets
- Created one of the most-watched wedding vlogs in Indian social media history
- Established successful content format (Nanand-Bhabhi) that inspired countless other creators
Interesting Facts About Neetu Bisht
- Early Responsibility: Neetu became the breadwinner for her family at a young age after her father’s death, showcasing remarkable maturity.
- Favorite Cricketer: She is a huge fan of Virat Kohli and often mentions him as her favorite Indian cricketer.
- Non-Smoker: Despite being in the entertainment industry, Neetu doesn’t smoke or consume alcohol.
- Uttarakhand Roots: She is proud of her Uttarakhand heritage and often incorporates elements of hill culture in her content.
- Post-Graduate: Unlike many influencers who skip higher education, Neetu completed her post-graduation before fully committing to content creation.
- Car Gift: During her wedding, she surprised her in-laws with a brand new car, demonstrating her generosity and success.
- Viral Wedding: Her wedding to Lakhan Rawat was one of the most-watched celebrity weddings on Indian social media in 2023.
- Travel Enthusiast: She loves traveling and has visited numerous destinations across India and internationally, documenting everything for her audience.
- Family-Oriented: Despite her success and fame, Neetu remains deeply connected to her family and credits them for her success.
- Resilient: She has overcome personal tragedies, financial struggles, and public controversies while maintaining her career and mental health.
- Fashion Icon: Many young Indian women look to Neetu for fashion inspiration, making her a trendsetter in the influencer fashion space.
- Transparent About Struggles: Unlike many influencers who only show the glamorous side, Neetu openly discusses her struggles and challenges.
Frequently Asked Questions (FAQs)
How old is Neetu Bisht?
Neetu Bisht is 28 years old as of 2025. She was born on December 16, 1997, making her zodiac sign Sagittarius.
Who is Neetu Bisht husband?
Neetu Bisht is married to Lakhan Arjun Rawat, a social media influencer and former cricketer. They got married on February 27, 2023, after being in a relationship for several years.
What is Neetu Bisht net worth?
Neetu Bisht estimated net worth is between ₹8-12 crore (approximately $1-1.5 million USD) as of 2025. Her income comes from YouTube ad revenue, brand sponsorships, Instagram collaborations, and other ventures.
Where is Neetu Bisht from?
Neetu Bisht is originally from Almora, Uttarakhand, India. She later moved to New Delhi for education and currently resides in Mumbai with her husband.
How many subscribers does Neetu Bisht have on YouTube?
Neetu Bisht has over 37.4 million subscribers on her YouTube channel as of 2025, making her one of the most subscribed female YouTubers in India.
What happened between Neetu Bisht and her in-laws?
In 2024, Neetu and her husband Lakhan separated from his parents due to personal differences. While the exact details remain private, the couple chose to live independently and create separate content.
What is Neetu Bisht monthly income?
Neetu Bisht’s estimated monthly income is between ₹5-7 lakh from combined sources including YouTube, Instagram, brand deals, and affiliate marketing.
How did Neetu Bisht become famous?
Neetu Bisht initially gained popularity on TikTok through lip-sync and comedy videos. After TikTok was banned in India, she successfully transitioned to Instagram and YouTube, where she built a massive following through vlogs, fashion content, and family videos.
What is Neetu Bisht height?
Neetu Bisht is 5 feet 4 inches (163 cm) tall and weighs approximately 55 kg.
Does Neetu Bisht have children?
As of 2025, Neetu Bisht and Lakhan Rawat do not have children. They got married in 2023 and are currently focused on their careers and enjoying their married life.
Conclusion
Neetu Bisht’s journey from a small town in Uttarakhand to becoming one of India’s most influential content creators is truly inspirational. What makes her story remarkable isn’t just her subscriber count or net worth, but the resilience, authenticity, and determination she has displayed throughout her life.
From losing her father at age 11 to becoming the financial support for her family, from starting as a TikToker to building a YouTube empire with 37 million subscribers, Neetu has consistently demonstrated that success comes to those who work hard and stay authentic.
Her content resonates with millions because it’s real, relatable, and rooted in Indian culture and values. Whether she’s sharing a travel vlog from an exotic location, a fashion haul, or a simple family moment, Neetu maintains a connection with her audience that goes beyond superficial influencer-follower relationships.
As she continues to evolve as a content creator, expanding into new ventures and reaching even greater heights, Neetu Bisht remains an inspiration for millions of young Indians who dream of making it big in the digital world. Her story proves that with determination, authenticity, and hard work, it’s possible to overcome any obstacle and achieve extraordinary success.
